Event Management an Overview: Event management is an industry that is on the move. This work involves visualisation, creativity, meticulous planning and venue management. It is gaining momentum because of the demand for socialising. Now, most events are organised by an event management company, with experts taking care of each little detail — right from the colour scheme at the venue to the food and drinks to the amusements and contests lined up for guests. For people, it’s like making a wish and having it granted by an event manager.
The success of an event manger depends upon how well he organized the event and up to which extent he is able to achieve event and marketing objectives.
Present Scenario: Today Event management is about organising a professional and focused event for a target audience. It involves visualising concepts and planning, budgeting, organising and executing events such as fashion shows, musical concerts, corporate seminars, exhibitions, wedding celebrations, theme parties, product launches, among others. This career does not require much investment and offers a huge canvas for creative expression. Moreover, leadership quality is important as you have to command an army of people.
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Skills Required: For Event Management, Leadership qualities, Public relations skills, Marketing and business acumen, Budgeting skills, Risk management ability, Mastery over conceptualising and planning events and implementing the plans, Analytical/ critical thinking and problem solving, Client/customer service orientation, Ability to work under pressure, Teamwork, Planning, co-ordination and organisation, Good networking skills Time management, resourcefulness, Good negotiation skills communication and passion are the requisites for this line.
Eligibility: No certification course or specific qualification is required for becoming an event manager. Graduates with good public relations and networking skills can join this field. Some institutes offer specialised diplomas and advanced diplomas in event management. However, some of the biggest event management firms may prefer candidates who have an MBA degree, along with good PR skills. Another possible combination of qualifications is a public relations course along with a Master’s degree in marketing.
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Qualifications: Institutions that offer event management as a vocational study program are few and far between. Most of these institutes offer certificate and diploma courses. On the other hand, event management companies prefer candidates who have earned their qualification in allied fields such as a degree or a diploma in Public Relations, Tourism, Hospitality Management, Sales or Marketing.
Job Opportunity: Today, event management companies have vacancies for various profiles, including marketing, 3-D designing, production, public relations, promotions, brand development, printing, exhibitions, telemarketing, administration, etc. Event management is an exciting and growing industry, a unique career for people who have a passion for planning and organising events. A good social network and the zeal to do something unusual are key to this industry. Event management companies nowadays hire lots of young people.
An event manager is responsible for managing an event from conception to staging. The responsibilities in brief are venue selection, logistics, budgeting, design, negotiation, marketing, ticket sales, customer service and managing people.
Conclusion: If you have an appetite for challenges and would love to work in a dynamic, fast-paced environment where no two projects are the same, a career in event management will suit you. Event management, a form of marketing and advertising, is a glamorous and thrilling field. It gives you ample opportunities for unleashing your creative potential. Event managers should have a flair for conducting events, a passion for doing it creatively, very good organising skills as well as the willingness and ability to work long hours.
Managing events successfully requires careful planning, attention to detail and patience. It requires creativity, the ability to think out of the box and a strong personality for leading a team.