You must know , How Emotion is the powerful tool for the Advertisement Industry ? For every commercial , Emotion plays most important role to touch Customers heart. For every advertisement , Advertiser use the emotion factor to reach every customers heart and mind and trying to stay long with the brand.
Advertiser want to fill the sense of humor with advertisements to show case the product and services. they try to associate the features with a emotional pay off. Moreover all the features and benefits are linked to a emotional benefits.